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Insights

Practical thinking on demo-video production, product storytelling, and how lean teams can replace recording and editing overhead with a more operational workflow.

Illustration of a branded digital sales room microsite with an embedded demo video, proposal, and buyer engagement timeline
Sales11 min

What Is a Digital Sales Room? The B2B Sales Guide (2026)

A digital sales room replaces the follow-up email — video, proposal, and buying-committee content in one link. See the 6-step setup and start free.

Akshay Sharma · July 11, 2026
Sales enablement manager hub diagram connecting reps, content library, training, and win-rate analytics for B2B SaaS
Sales13 min

What Is a Sales Enablement Manager? The B2B SaaS Guide (2026)

A sales enablement manager owns the content, training, and tools that help reps sell faster. Learn the real job, the tech stack, and the salary data.

Akshay Sharma · July 10, 2026
Split panel showing a script turning into a talking AI avatar presenter next to the headline What Is an AI Avatar
Marketing10 min

What Is an AI Avatar? The B2B SaaS Guide to AI Presenters in Demo Videos (2026)

An AI avatar turns a script into a talking presenter in minutes. Learn how AI avatar video works, the G2 pain points to avoid, and when it helps a B2B SaaS demo.

Akshay Sharma · July 9, 2026
Customer onboarding video pipeline showing a new signup moving through activation milestones to retained customer
Marketing13 min

Customer Onboarding Video: The B2B SaaS Guide to Cutting Time-to-Value (2026)

A customer onboarding video turns your slowest onboarding calls into a reusable asset. Learn the framework, the G2 pain points to avoid, and how to measure ROI.

Akshay Sharma · July 7, 2026
A ranked stack of AI video course modules next to a B2B SaaS demo video timeline
Marketing11 min

AI Video Courses: 9 Best Picks for B2B Marketers in 2026

AI video courses promise fast AI video skills — but most are built for filmmakers, not marketers. Here are the 9 worth your time, plus how to skip the ramp-up.

Akshay Sharma · July 5, 2026
Animated keyframe timeline with motion path and bezier curve illustration beside the blog title AI Motion Animation
Marketing13 min

AI Motion Animation: How B2B SaaS Teams Animate Product Videos Without an Animator

AI motion animation turns a script or brief into on-brand motion graphics in hours, not weeks. See how it works, what it costs, and where it breaks.

Akshay Sharma · July 3, 2026
World map with six language flags — German, French, Italian, Spanish, Dutch, and Arabic — connected to a central product demo video player, representing regional language product video software
Marketing12 min

The Best Product Video Software for Regional Languages: 7 Tools Tested Against 6 Markets

Product video software for regional languages isn't just a language count — see which of 7 tools handle lip-sync and AI dubbing well. Start free with Rimo.

Akshay Sharma · July 2, 2026
Product demo video player with a captions bar, transcript panel, and a compliance checkmark badge, representing WCAG and ADA accessibility for B2B SaaS demo videos
Marketing11 min

Product Demo Video Accessibility: The 2026 WCAG & EU Guide

Product demo video accessibility now falls under WCAG, ADA, and EU law. Get the 2026 compliance checklist and closed caption tips — start free with Rimo.

Akshay Sharma · July 1, 2026
AI motion animation applied to a B2B SaaS product screen — zoom rings, cursor click effects, and a keyframe timeline
Marketing12 min

What Is AI Motion Animation? A Guide for B2B SaaS Product Videos

AI motion animations let B2B SaaS teams create animated product demo videos without a motion designer. Learn what they are, how they work, and which tools produce results.

Akshay Sharma · June 30, 2026
Demo automation platform diagram showing a brief moving into a demo build node, out to a live demo, and looping back through a maintenance cycle for B2B SaaS teams
Marketing11 min

What Is a Demo Automation Platform? The B2B SaaS Guide (2026)

A demo automation platform builds interactive demos in hours. Compare 5 tools, real G2 complaints, and the AI demo video alternative. Start free with Rimo.

Akshay Sharma · June 29, 2026
Search result page showing a ranked video snippet, transcript, and VideoObject schema, representing video SEO for B2B SaaS demo videos
Marketing13 min

What Is Video SEO? The Ranking Guide for SaaS (2026)

Video SEO gets demo videos found in Google and AI Overviews. Learn the 6 ranking signals plus a B2B SaaS workflow — start free with Rimo.

Akshay Sharma · June 28, 2026
Comparison grid of product tour software tools for B2B SaaS, ranked by use case
Marketing13 min

Product Tour Software: 11 Tools Compared for B2B SaaS (2026)

Best product tour software for 2026, ranked with real G2 pain points and a buyer's framework no vendor list gives you. See the picks.

Akshay Sharma · June 21, 2026
Illustration of an AI product video production pipeline turning a brief into a finished video without an agency
Marketing12 min

AI Product Video Production: How B2B SaaS Teams Skip the Agency Queue in 2026

AI product video production replaces agency wait times for B2B SaaS teams: real G2 data, 2026 stats, and an automated video workflow. Try Rimo free.

Akshay Sharma · June 19, 2026
Solutions engineer hub diagram connecting discovery, technical validation, POC, and demo content for B2B SaaS deals
Marketing13 min

What Is a Solutions Engineer? The B2B SaaS Guide (2026)

A solutions engineer proves the product works before procurement signs off. See SE vs. sales engineer roles, salary data, and demo fixes. Learn how →

Akshay Sharma · June 17, 2026
Comparison grid of free AI product video generator tools with a 'free' badge, next to the blog title
Marketing12 min

AI Product Video Generator Free: 7 Tools Compared for B2B SaaS Demos (2026)

Searching for an ai product video generator free option? Here's what 7 free AI video tools actually include, where the limits hit, and what works for B2B SaaS demos.

Akshay Sharma · June 15, 2026
Illustration of a ChatGPT conversation with a sponsored ad card at the bottom of an AI answer, representing ChatGPT Ads for B2B businesses
Marketing12 min

ChatGPT Ads for Business: The Complete Guide (2026)

OpenAI's self-serve ad platform is live. Learn how ChatGPT Ads work, who actually sees them, how campaign structure compares to Meta and X, and how to write Context Hints that target the right conversations.

Akshay Sharma · June 15, 2026
Diagram showing the ChatGPT Ads hierarchy of Campaign, Ad Group, and Ad, representing how to structure a ChatGPT Ads launch
Marketing11 min

How to Launch ChatGPT Ads Campaign (2026)

A step-by-step walkthrough of ChatGPT's Ads Manager: how Campaigns, Ad Groups, and Ads fit together, every setting at each level, and how to structure your first launch.

Akshay Sharma · June 15, 2026
Illustration of a Context Hint text box feeding into ChatGPT conversations, representing the new targeting primitive in ChatGPT Ads
Marketing11 min

What Is a Context Hint in ChatGPT Ads? Best Practices & Limitations (2026)

Context Hints are the new targeting primitive in ChatGPT Ads — replacing keywords and audiences with plain-language descriptions of conversations. Here's how to write them, and where they fall short.

Akshay Sharma · June 15, 2026
Illustration of an AI product demo video maker interface turning a product script into a finished demo video timeline
Marketing12 min

AI Product Demo Video Maker: The 2026 Framework for Choosing (and Using) One

AI product demo video makers compared: 3 types, G2 reviewer complaints, and a 5-step workflow to ship your first demo. Start free with Rimo.

Akshay Sharma · June 13, 2026
Illustration of an open source video editor timeline with tool logos beside the blog title
Marketing13 min

Best Open Source Video Production Software for B2B SaaS Teams (2026)

Open source video production software like DaVinci Resolve, Shotcut, and OBS can cut costs — but each has limits B2B SaaS teams hit fast. See the full breakdown.

Akshay Sharma · June 11, 2026
Illustration of a tutorial video library on a laptop screen with tool comparison cards beside the blog title
Marketing13 min

Best Video Tutorial Software for B2B SaaS Teams in 2026 (10 Tools, Tested)

The best video tutorial software for B2B SaaS teams in 2026 — Loom, Camtasia, Tango, Synthesia, and 6 more, tested for onboarding and training. See the picks.

Akshay Sharma · June 10, 2026
Step-by-step AI video creation pipeline for B2B SaaS teams — from brief to published demo
Marketing10 min

AI Video Creation Tutorial: Brief to Published Demo in Under 2 Hours

Create AI demo videos for B2B SaaS from brief to published in under 2 hours. 6-step tutorial with real examples. Start free with Rimo.

Akshay Sharma · June 9, 2026
Illustration of search engine results with ranked positions and ranking signals representing SEO for B2B SaaS teams
Marketing10 min

What Is SEO? The B2B SaaS Marketer's Complete Guide (2026)

SEO is how B2B SaaS teams get found before the sales call. Learn the four pillars, B2B-specific tactics, and how to measure ROI. Start free.

Akshay Sharma · June 8, 2026
Video editing timeline showing multiple tracks including video, audio, and captions for B2B SaaS post production
Marketing10 min

What Is Video Post Production? A B2B SaaS Team's Guide

Video post production is where most B2B SaaS teams lose weeks. Learn the full workflow, key tools, and how AI is eliminating the bottleneck. See examples.

Akshay Sharma · June 8, 2026
Sales AI demo agent diagram showing an autonomous AI agent conducting a personalized product demo with a B2B buyer — discovery, demo, and qualification in a single automated flow
Sales10 min

What Is a Sales AI Demo Agent? The B2B SaaS Guide (2026)

A sales AI demo agent demos your product 24/7 without a rep. Learn how it works, who should use one, and when a video demo wins instead. Start free with Rimo.

Akshay Sharma · June 7, 2026
AI demo agent autonomous pipeline connecting buyers, demo videos, analytics, and CRM for B2B SaaS sales teams
Sales12 min

What Is an AI Demo Agent? The Complete B2B SaaS Guide (2026)

An AI demo agent automates product demos without a rep. Learn the 2 types, how they work, the real G2 pain points they solve, and when to deploy each.

Akshay Sharma · June 7, 2026
Illustration showing an AI training course generator interface with modules being generated automatically from a brief
Marketing12 min

AI Training Course Generator: The B2B SaaS Guide (2026)

AI training course generators cut video production from 49 hours to under one. Top training video maker tools for B2B SaaS teams — start free with Rimo.

Akshay Sharma · June 6, 2026
AI video translator hub diagram showing a central video node connecting to English, Spanish, Japanese and German language outputs for B2B SaaS teams
Marketing11 min

What Is an AI Video Translator? The B2B SaaS Guide (2026)

AI video translation lets B2B SaaS teams localize demos in minutes—not months. Compare the top tools, see B2B use cases, and start free with Rimo.

Akshay Sharma · June 5, 2026
Video production software categories illustrated as a stack of tool types for B2B SaaS teams
Marketing12 min

Video Production Software for B2B SaaS: 2026 Buyer's Guide

Video production software for filmmakers fails B2B SaaS teams. Learn the 5 categories, how to choose, and why AI tools win at scale. Start free with Rimo.

Akshay Sharma · June 3, 2026
Video maker with voice over workflow diagram showing script, narration, and visual assembly pipeline for B2B SaaS teams
Marketing11 min

Video Maker with Voice Over: The B2B SaaS Buyer's Guide (2026)

Find the right video maker with voice over for B2B SaaS. Compare 6 tools, real G2 pain points, and what actually converts buyers. Start free with Rimo.

Akshay Sharma · June 2, 2026
Business video maker interface showing a B2B video production workflow with multiple output format cards
Marketing11 min

What Is a Business Video Maker? The Complete B2B Guide

A business video maker lets B2B teams produce demos, explainers, and ads without an agency. Learn the 6 types, how to choose, and start free with Rimo.

Akshay Sharma · June 2, 2026
AI video maker pipeline showing brief-to-video workflow with 5 output types for B2B SaaS teams
Marketing11 min

What Is an AI Video Maker? The B2B SaaS Guide (2026)

An AI video maker lets B2B SaaS teams produce polished demos without an editor. Learn the 5 types, how to choose, and what converts. Start free with Rimo.

Akshay Sharma · June 2, 2026
Illustration showing a 5-step tutorial video workflow for a B2B SaaS product
Marketing12 min

Tutorial Videos for B2B SaaS: How to Create Them Without Slowing Down

Tutorial videos reduce churn and cut support tickets by 57%. Learn how to create them in 5 steps — no video editor needed. Start free with Rimo.

Akshay Sharma · June 1, 2026
AI demo video generator pipeline showing brief-to-demo workflow for B2B sales teams with play button and key metrics
Sales16 min

AI Demo Video Generator: The B2B SaaS Sales Team's Guide (2026)

AI demo video generators let B2B sales teams produce polished demos without a video editor. Compare tools, use cases & buying criteria. Try Rimo free.

Akshay Sharma · May 31, 2026
Sales demo video maker pipeline diagram showing Brief → AI Generate → Demo Video flow with use case labels
Sales11 min

What Is a Sales Demo Video Maker? The B2B SaaS Guide

A sales demo video maker lets B2B SaaS teams ship polished demos without recording overhead. Learn the 4 types, features, and how to choose. Try Rimo free.

Akshay Sharma · May 31, 2026
Minimalist illustration of a marketing video production interface with play icon and B2B SaaS dashboard elements
Marketing10 min

What Is a Marketing Video Maker? The B2B SaaS Buyer's Guide

A marketing video maker helps B2B SaaS teams create demo videos and explainers fast. Learn the 5 types, compare top tools, and start free with Rimo.

Akshay Sharma · May 30, 2026
Illustration showing AI platforms ChatGPT, Perplexity, and Gemini citing a central brand document, representing generative engine optimization for B2B SaaS
Marketing11 min

What Is Generative Engine Optimization (GEO)? The B2B SaaS Guide

Generative engine optimization is how B2B SaaS brands get cited in ChatGPT and Perplexity. Learn GEO tactics and boost your AI search visibility. Try Rimo.

Akshay Sharma · May 30, 2026
Illustration showing the AARRR growth marketing funnel with Acquisition, Activation, Retention, Referral, and Revenue stages for B2B SaaS teams
Marketing11 min

What Is Growth Marketing? The B2B SaaS Guide (2026)

Growth marketing is data-driven experimentation across the full funnel. Learn the AARRR framework, key tactics, and where video fits in. Try Rimo free.

Akshay Sharma · May 30, 2026
Illustration showing a text script document transforming into a polished video frame, representing the script to video maker workflow
Marketing10 min

Script to Video Maker: The B2B SaaS Guide (2026)

A script to video maker turns written copy into polished video — no editor required. Learn 4 tool types, real use cases, and top picks. Try Rimo free.

Akshay Sharma · May 29, 2026
Data visualization showing top sources cited by LLMs with YouTube prominently ranked, representing B2B SaaS citation strategy
Marketing12 min

Top Sources for LLM Citations: Why YouTube Leads and What B2B SaaS Teams Should Do

Paid ads cost more. SEO traffic is falling. LLM citations are the new organic channel — and YouTube is #1. See the data and what to do about it.

Akshay Sharma · May 29, 2026
GTM engineer hub diagram connecting signal layer, enrichment, CRM routing, and outreach automation for B2B SaaS revenue systems
Growth11 min

What Is a GTM Engineer? The B2B SaaS Guide

A GTM engineer automates B2B revenue pipelines by connecting data, enrichment, and outreach. Learn the role, toolkit, and career path in 2026. Read now.

Akshay Sharma · May 29, 2026
Illustration showing an AI chat interface with structured answer citations, representing AEO — answer engine optimization — for B2B SaaS teams
Marketing11 min

What Is AEO? The Answer Engine Optimization Guide for B2B SaaS

51% of B2B buyers now start software research in an AI chatbot. AEO is how you show up in their answers — not just in Google. Learn the playbook.

Akshay Sharma · May 29, 2026
Illustration showing a grid of four B2B SaaS product video types on a dark screen with a play button
Marketing9 min

What Is a Product Video? Types, Length & B2B SaaS Guide

A product video is how B2B buyers evaluate software before talking to sales. Learn the 6 types, ideal lengths, and how to produce them fast. Try Rimo free.

Akshay Sharma · May 28, 2026
Funnel diagram showing B2B video formats mapped to buyer journey stages with play icons
Marketing11 min

What Is B2B Video Marketing? The Complete Guide for SaaS Teams

B2B video marketing is how SaaS teams win buyers before a sales call. Discover 6 formats, a funnel strategy, and how AI makes it sustainable. Start free.

Akshay Sharma · May 28, 2026
Minimalist microphone with sound wave rings representing voice over narration for B2B SaaS product demo videos
Marketing13 min

What Is Voice Over? The B2B SaaS Guide

Voice over is off-screen narration that makes or breaks product demo credibility. See the 4 types, when to use AI vs human voice, and free production tips.

Akshay Sharma · May 28, 2026
Best video production agencies in Asia — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing13 min

Best Video Production Agencies in Asia (2026)

The 10 best video production agencies in Asia for B2B SaaS — real pricing, demo specialties, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 27, 2026
Best video production agencies globally — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing13 min

Best Video Production Agencies Globally (2026)

The 12 best video production agencies globally for B2B SaaS — real pricing, demo specialties, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 27, 2026
Illustration showing a live product demo on a laptop screen with a presenter avatar and 'LIVE DEMO' badge
Marketing11 min

What Is a Product Demo? Types, Formats & Best Practices

A product demo shows buyers how your software works — live, recorded, or interactive. Learn the 4 types, when each converts, and how to run demos at scale.

Akshay Sharma · May 27, 2026
Best video production agencies in the GCC — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing13 min

Best Video Production Agencies in the GCC (2026)

The 10 best video production agencies in GCC for B2B SaaS — pricing, Arabic/English realities, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 26, 2026
Video editing timeline interface with screen recording tracks — Best Video Editing Tools for B2B SaaS Teams 2026
Marketing16 min

Best Video Editing Tools for B2B SaaS Teams (2026)

The 8 best video editing tools for B2B SaaS — compared by demo quality, update speed, and pricing. Find your fit. Start free with Rimo.

Akshay Sharma · May 25, 2026
Best video production agencies in Europe — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing13 min

Best Video Production Agencies in Europe (2026)

The 10 best video production agencies in Europe for B2B SaaS — real pricing, demo specialties, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 25, 2026
Animation timeline with motion paths and keyframe tracks — Best Video Animation Tools for B2B SaaS Teams 2026
Marketing13 min

Best Video Animation Tools for B2B SaaS Teams (2026)

8 best video animation tools for B2B SaaS teams — compared by features, pricing, and fit for product demos. Includes AI options. Start free with Rimo.

Akshay Sharma · May 24, 2026
Best video production agencies in the UK — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing12 min

Best Video Production Agencies in the UK (2026)

The 10 best video production agencies in the UK for B2B SaaS — real pricing, demo specialties, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 24, 2026
AI video editing timeline interface showing automated clip suggestions and smart trim markers for B2B SaaS product marketing teams
Marketing12 min

Best AI Video Editing Tools for B2B SaaS Teams (2026)

The 8 best AI video editing tools for B2B SaaS teams — compared by features, pricing, and fit for product demos. Find your match.

Akshay Sharma · May 23, 2026
Best video production agencies in the USA — a ranked comparison for B2B SaaS marketing teams in 2026
Marketing12 min

Best Video Production Agencies in the USA (2026)

The 10 best video production agencies in the USA for B2B SaaS — real pricing, demo specialties, and when AI beats the agency model. Start free with Rimo.

Akshay Sharma · May 23, 2026
Audio waveform and neural TTS track visualization representing AI voice over narration for B2B SaaS product demo videos
Marketing13 min

What Is AI Voice Over? The B2B SaaS Guide

AI voice over uses neural TTS and voice cloning to narrate product demos — no studio needed. Learn the 3 types, top tools, and how B2B SaaS teams use it.

Akshay Sharma · May 23, 2026
Best demo video software — a ranked comparison of 7 tools for B2B SaaS marketing teams
Marketing12 min

The 7 Best Demo Video Software Tools for B2B SaaS Teams (2026)

The 7 best demo video software tools for B2B SaaS teams—real G2 data, hidden costs revealed, and a decision matrix to find your fit. Start free with Rimo.

Akshay Sharma · May 22, 2026
Branded banner showing a rocket launch visual alongside the text 'What Is a Product Launch Video?' on a dark screen mockup
Marketing11 min

What Is a Product Launch Video? The B2B SaaS Guide

A product launch video tells buyers what changed and why it matters. Learn the 3 types B2B SaaS teams need, and how to produce one fast. Start free.

Akshay Sharma · May 21, 2026
Animation keyframe timeline and motion graphics workspace with blog title — What Is a Video Animator? The B2B SaaS Guide
Marketing10 min

What Is a Video Animator? The B2B SaaS Guide

A video animator brings motion to B2B SaaS content — but hiring one at sprint speed is costly. Learn the 4 types, real costs, and the AI alternative.

Akshay Sharma · May 20, 2026
Minimalist illustration of a three-phase video production workflow with pre-production, production, and post-production stages, representing B2B SaaS video creation
Marketing12 min

What Is Video Production? The B2B SaaS Guide

Video production for B2B SaaS breaks the classic 3-phase model. Learn what it involves, why it stalls at scale, and how AI teams are fixing it. Start free.

Akshay Sharma · May 20, 2026
Forward deployed engineer hub diagram connecting customer environment, vendor product, sales team, deployment, and demo content
Sales9 min

What Is a Forward Deployed Engineer? The B2B SaaS Guide

Forward deployed engineers bridge demo success and production deployment. Learn the FDE role, core skills, and how B2B SaaS teams are scaling them. Read now.

Akshay Sharma · May 19, 2026
Illustration of a video editing timeline interface with labeled tracks and a play button, representing the video editor role in B2B SaaS
Marketing14 min

What Is a Video Editor? The B2B SaaS Guide

A video editor turns raw footage into polished content. But B2B SaaS teams keep hitting the same wall. Learn the role, skills, and the AI-native alternative.

Akshay Sharma · May 19, 2026
AI product manager hub diagram connecting research, roadmap, demo content, and stakeholders through an AI-powered workflow
Product12 min

What Is an AI Product Manager? The B2B SaaS Guide

An AI product manager uses AI to research, decide, and communicate faster. Learn the role, tools, and skills that matter most in 2026. Try Rimo free.

Akshay Sharma · May 19, 2026
Demo engineer hub diagram connecting sales teams, demo library, buyers, and product to the demo engineer role
Marketing10 min

What Is a Demo Engineer? The B2B SaaS Guide

A demo engineer builds the product demos B2B SaaS teams depend on. Learn the role, core skills, and why AI is changing what's possible. Start free.

Akshay Sharma · May 18, 2026
Sales demo hub diagram connecting a live demo presenter to a B2B buying committee — champion, technical evaluator, exec, and async video asset
Sales11 min

What Is a Sales Demo? Definition, Types & Best Practices

A sales demo is your highest-stakes B2B touchpoint. Learn the 5 types, what separates great demos from forgettable ones, and how to scale them with AI.

Akshay Sharma · May 18, 2026
Grid comparison of screen recording tool interfaces beside the blog title for B2B SaaS marketing teams
Marketing11 min

Best Screen Recording Tools for B2B SaaS Marketing Teams (2026)

The 6 best screen recording tools for B2B SaaS marketing teams — G2 pain points, real tradeoffs, and when AI beats recording entirely. Try Rimo free.

Akshay Sharma · May 17, 2026
Split illustration comparing a product demo video player and an interactive product tour interface
Marketing12 min

Product Demo Video vs Interactive Product Tour: Which Converts?

Product demo video vs interactive product tour — which converts better for B2B SaaS? See when to use each and how top teams use both. Learn more.

Akshay Sharma · May 17, 2026
A clean demo browser environment showing a dashboard in demo mode alongside the blog title on the right
Marketing13 min

How to Set Up a Demo Environment for Screen Recording

Set up a demo environment for screen recording: the 5-step checklist B2B SaaS teams use before every take. Real screens, believable data. Try Rimo free.

Akshay Sharma · May 16, 2026
Bar chart comparing annual product demo video cost across agency, freelance, and AI tool models for B2B SaaS teams
Marketing10 min

How Much Does a Product Demo Video Cost? The 2026 B2B SaaS Pricing Guide

How much does a product demo video cost? Agency, freelancer, DIY and AI pricing for B2B SaaS. Full breakdown + the hidden costs most guides skip. Try Rimo.

Akshay Sharma · May 16, 2026
3-level bar chart showing product demo video ROI measurement from engagement to pipeline to revenue for B2B SaaS teams
Marketing10 min

Product Demo Video ROI: How to Measure It (And Prove It to Leadership)

Product demo video ROI goes unmeasured at most B2B SaaS teams. Learn the 3-level framework to measure pipeline impact. Start free with Rimo.

Akshay Sharma · May 15, 2026
A branded playbook visual showing 12 SaaS demo video best practices checklist on the left and the blog title on the right
Marketing11 min

SaaS Demo Video Best Practices: The 2026 Playbook

12 SaaS demo video best practices B2B teams use in 2026 — by funnel stage, persona, and production. Includes a demo health-check checklist. Try Rimo free.

Akshay Sharma · May 15, 2026
Sales engineer hub diagram connecting product, AE partners, technical buyers, and demo content for B2B SaaS
Marketing11 min

What Is a Sales Engineer? The B2B SaaS Guide

A sales engineer owns technical demos and POCs in B2B SaaS. Learn the role, key skills, and why demo quality directly affects close rate. Try Rimo free.

Akshay Sharma · May 15, 2026
Illustration of a B2B SaaS marketing team creating a product demo video without screen recording using AI
Marketing10 min

Product Demo Video Without Screen Recording: 5 Methods That Work

Create a product demo video without screen recording. 5 methods B2B SaaS teams use in 2026 — no setup, no lag, no re-recording. Start free with Rimo.

Akshay Sharma · May 14, 2026
PMM hub diagram showing product marketing manager connecting product, sales, marketing, and customers
Marketing11 min

What Is a Product Marketing Manager (PMM)? The B2B SaaS Guide

A product marketing manager owns GTM strategy, messaging, and sales enablement. Learn the PMM role, key metrics, and how demo videos fit in. Start free.

Akshay Sharma · May 13, 2026
Grid of 10 SaaS product demo video examples on a blue background with Rimo branding
Marketing13 min

10 Best SaaS Product Demo Video Examples (2026 Edition)

10 SaaS product demo video examples broken down by what makes them work — with one thing to steal from each. Build yours fast with Rimo.

Akshay Sharma · May 12, 2026
Demo video software — four tool categories shown as a 2x2 grid for B2B SaaS teams
Marketing11 min

What Is Demo Video Software? The Complete B2B SaaS Buyer's Guide

Demo video software helps B2B SaaS teams ship product demos at scale. Compare the 4 tool types, hidden costs to avoid, and find the right fit. Try Rimo free.

Akshay Sharma · May 12, 2026
Illustration of a product walkthrough video showing numbered workflow steps inside a software interface
Marketing10 min

What Is a Product Walkthrough Video? (And When It Converts Better Than a Demo)

A product walkthrough video shows buyers your software step by step — before they talk to sales. Learn the 4 types, when to use each, and how to make one.

Akshay Sharma · May 10, 2026
AI product video maker hub-and-spoke diagram showing 5 core features and 6 output types for horizontal B2B SaaS teams
Marketing10 min

What Is an AI Product Video Maker? The B2B SaaS Guide

An AI product video maker lets B2B SaaS teams produce product videos at scale. Top 5 features, best use cases, and who needs one most. Start free with Rimo.

Akshay Sharma · May 10, 2026
AI product video creation — dark screen mockup with play button and AI indicator
Marketing10 min

AI Product Video: The Complete Guide for B2B SaaS Teams

AI product video tools let B2B SaaS teams ship demo content without a studio or editor. Learn what they do, how to choose, and how to start. Try Rimo free.

Akshay Sharma · May 8, 2026
AI product video generator pipeline showing brief to demo video workflow for B2B SaaS teams
Marketing11 min

What Is an AI Product Video Generator — and Why Most Won't Work for Product Demos

AI product video generators let B2B SaaS teams produce polished demos in hours. Learn the 4 types, which ones work for real product demos, and try Rimo free.

Akshay Sharma · May 7, 2026
A checklist of 8 product demo video mistakes B2B SaaS teams make, with fixes highlighted
Marketing11 min

8 Product Demo Video Mistakes B2B SaaS Teams Keep Making

Most B2B demo videos lose buyers before the second click. Spot the 8 product demo video mistakes killing your pipeline and learn how to fix each one. Try Rimo.

Akshay Sharma · May 6, 2026
A timeline visual showing optimal product demo video lengths mapped to funnel stage
Marketing9 min

How Long Should a Product Demo Video Be?

Find out how long a product demo video should be — by funnel stage, platform, and buyer persona. B2B SaaS data + a clear framework. Try Rimo free.

Akshay Sharma · May 5, 2026
Storyboard for a product explainer video — three scenes: problem, solution, CTA
Marketing10 min

What Is a Product Explainer Video? Types, When to Use One, and Best Practices

A product explainer video builds awareness before buyers evaluate your software. Learn the 3 types, when to use each, and how B2B SaaS teams create them. Start free.

Akshay Sharma · May 4, 2026
A product demo video script template laid out with scene breakdowns and voiceover lines
Marketing11 min

The Product Demo Video Script Template B2B SaaS Teams Actually Use

Three ready-to-use product demo video script templates for B2B SaaS — covering awareness, use-case, and sales follow-up formats. Includes word count targets, a script-to-screen mapping guide, and the five mistakes that quietly kill demo conversions.

Akshay Sharma · May 3, 2026
AI automating the B2B SaaS demo video creation workflow — from brief to finished video
Marketing13 min

How to Automate Demo Video Creation With AI

B2B SaaS teams use AI to automate demo video creation and ship 5x faster. Learn the proven 5-step workflow, what tools actually help, and how to keep demos current.

Akshay Sharma · May 2, 2026
Illustration showing a B2B buyer watching a software product demo video
Marketing9 min

What Is a Product Demo Video?

A product demo video shows buyers exactly how your software works—and why it matters. Learn the 4 types, what makes one effective, and when to use each.

Akshay Sharma · May 1, 2026
A product demo video being created from a text brief
Marketing9 min

How to Create Product Demo Videos

A practical guide to producing production-grade product demo videos in-house without hiring a video editor, renting a studio, or spending weeks in post-production.

Akshay Sharma · January 20, 2026